Sony Slashes Reader Price in War with Kindle and Nook
2010-07-07 14:38:39 (767 views)
Sony Corp has cut the price of its Reader devices, joining an electronic-reader price war between Amazon.com Inc and Barnes & Noble Inc. On Sony's website, the Daily Edition version of the Reader was listed at $299.99, down from $349.99. The Touch Edition was priced at $169.99 from $249.99, and the basic Pocket Edition was discounted to $149.99 from $169.99. Last week, Amazon cut the price on its most expensive Kindle electronic reader, the Kindle DX, to $379 from $489.
A week before, it had reduced the price of its cheaper version of the Kindle to $189, just hours after bookstore chain Barnes & Noble lowered the price of its Nook to $199. The price war comes as makers of e-readers anticipate competition from Apple Inc's iPad tablet computer, which can also function as an e-reader. It has a starting price of $499, sports a color screen and has the ability to play video and browse the Web.
Reuters
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